Blog
Marketing Brings Prospects, You Make Them Customers
If you build it, they don’t always come.
Marketing isn’t all it takes to increase sales.
It’s 2020, Retailers! Surrender the Internet Shopping Blues
Once retail was simple. A retailer selected merchandise based on past purchase history and future trends. Customers bought, and retailers purchased more profitably the next year based on a review of what was left over. Most losses were a result of bad buying decisions...
5 Unexpected Ways to Add Me Time to Your Business Day in 2019 – Productivity Resolutions for Entrepreneurs
You’ll be hearing a lot about me time in 2019. Even #FOMO (fear of missing out) is moving toward #JOMO (Joy of Missing Out) for those who recognize the need to disconnect and reclaim some me time.
But how do you, as a business owner, reclaim some of your me time while trying to grow your business?
Here are 5 simple ideas to help.
Judy Bug’s Books – A Smalltown Bookstore’s Story
Judy Bug's Books, Columbus, Georgia. Meet Alek, the owner. There is no conversational door he doesn't enter. Ask him any question and before you utter your last word he is answering in full throttle. We visited Judy Bug's Books on a recent trip to Columbus, GA to...
3 Ways You’re Sabotaging Your Email Marketing
For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing. Everyone is short on time, but some of these errors are just too...
Is Retail Brick and Mortar Doomed?
The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a retailer thrive in this shift? Actually,...